What kind of news brings together the Wall Street Journal and the Huffington Post? Our announcement last week that the sector will need to invest in billions of dollars to make it sustainable was featured in both media outlets. On Wednesday, the Wall Street Journal (available here at NASDAQ’s web site) ran a story on the efforts by both Mars Chocolate and The Hershey Company to increase purchases of certified sustainable cocoa. Then, on Friday, Barry Parkin, Mars Global Chocolate Procurement and Sustainability Head, wrote a piece for the Huffington Post that talked about how the industry can solve this billion dollar problem by working cooperatively to put farmers first.
It is encouraging to see more and more mainstream media outlets paying attention to the challenges and opportunities surrounding cocoa sustainability. As various stakeholders in the industry become more engaged with sustainability efforts, we each have the chance to educate the public on how these initiatives will help cocoa farmers around the world while also securing cocoa for the future. Putting farmers first continues to be our guiding principle, and we’re happy that the public is hearing more about it.