Happy Valentine’s Day! And in anticipation of our annual celebration of love and chocolate, Bloomberg BusinessWeek looked at the role that cocoa sustainability is playing in the sector. The article focuses on the challenges that cocoa farmers are facing in producing enough yields to make their farms profitable and how that is impacting the willingness of the next generation to remain a part of their family’s business. Mars Chocolate’s Barry Parkin – Global Chocolate Procurement and Sustainability Head – is quoted looking at the overall picture, especially as it relates to improving the quality of life of farmers and their families.
It is especially encouraging to see representatives from Mondelez International and the International Cocoa Organization (ICCO) also discussing why the industry as a whole must put farmers first. In the past year, we have heard from more and more voices within the industry that farmers are the key to making cocoa sustainable. As efforts like the Sustainable Cocoa Initiative gain more traction in Côte d’Ivoire and elsewhere, we anticipate we’ll continue to hear from industry leaders why farmers are key to ensuring that we have sustainable cocoa supply by 2020.