Since 2011, Mars Chocolate has partnered with the International Fund for Agricultural Development (IFAD), a specialized agency of the United Nations, and the government of Indonesia to develop the Cocoa Development Center model in Sulawesi. IFAD has recently developed a video on our efforts here, and they’ve released a special version just in time for Easter.
In the IFAD video, you’ll meet Ahmad Darise, a Sulwesian cocoa farmer, and his neighbor, Mimi Abudoho, both of whom were facing the challenges associated with decreasing yields at their cocoa farms. Both Ahmad and Mimi are now attending the Cocoa Development Center in Indonesia, along with at least 500 other farmers in the country. The video shows them learning new techniques that help them care for their trees and produce a higher quantity, and better quality cocoa. The video also emphasizes how important the principle of Mutuality is to Mars Chocolate.
What is most encouraging about the video is that it illustrates the success that farmers in Sulawesi are having in learning new agricultural methods. As the presentation state, a year ago, Mimi was only harvesting 50 kilograms of cocoa on her farm two times per year. A year later, she’s harvesting 100 kilograms of cocoa twice a month. During the same time period, Ahmad has increased his yields by 60 percent.
Watch the video below: