Returning to Chocovision

In 2012, Barry Parkin, Mars Inc.’s Chief Sustainability Officer and Chairman of the World Cocoa Foundation, spoke at the Chocovision conference about the need for a sector-wide engagement on sustainability.  He will be returning to Chocovision this year, and he offered his reflections of the past two years at their blog:

Two years ago, at the CHOCOVISION conference, I had the opportunity to talk about the tremendous challenges the industry is facing when it comes to making cocoa more sustainable. At that time, a challenge was issued – can the sector come together to work in a cooperative manner to put farmers first?

 We knew that the solution to the problems facing farmers and the industry as a whole is to increase farmer productivity so that they can increase their wages, invest in their families, and improve the quality of life for them and their families.  And we also knew that the industry has the knowledge and the ability to help farmers triple their yield, a key component to increasing their productivity.  But what we didn’t know is if we could impart this knowledge at the scale we need to have the impact that is necessary.  Reaching millions of cocoa farmers around the world would require more than just the efforts of one company, it would entail a sector-wide initiative…

You can read his full post at this link.
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