Author Archives: wareclau

Mars and Fairtrade extend partnership to certify cocoa for MARS® Bars

The iconic chocolate brand partners with Fairtrade to boost cocoa sustainability and further support farmers

  • Mars Chocolate UK and Fairtrade Foundation extend partnership to source Fairtrade certified cocoa for MARS® Bars in UK and Ireland
  • Mars is the first UK company to commit to Fairtrade’s new Cocoa Sourcing Programme, building on Mars’ ongoing commitment to certify its entire cocoa supply as being produced in
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Mars Chocolate Strengthens Efforts to Empower Women Cocoa Farmers

As a company, one of the Five Principles by which Mars Chocolate operates is Mutuality – the belief that a mutual benefit is a shared benefit; a shared benefit will endure. Within our cocoa sustainability efforts, we have also operated under the guiding principle of putting farmers first. In the past few years, it has become clear through our work in the Vision for

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Returning to Chocovision

In 2012, Barry Parkin, Mars Inc.’s Chief Sustainability Officer and Chairman of the World Cocoa Foundation, spoke at the Chocovision conference about the need for a sector-wide engagement on sustainability.  He will be returning to Chocovision this year, and he offered his reflections of the past two years at their blog:

Two years ago, at the CHOCOVISION conference, I had the opportunity to

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ICYMI: Mars mentioned in the Financial Times

A few weeks ago, Mark Kramer of FSG mentioned Mars’s work in an opinion column he wrote for the Financial Times.  The column focuses on creating shared value between businesses and societies, and how business schools should work with MBA students to develop that focus. It mentions Mars’s work in cocoa sustainability as one example:

“Mars is helping to lead a public-private coalition

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Virginia Business Magazine Profiles the Sustainable Cocoa Initiative

This month, Virginia Business Magazine took an in-depth look at the Sustainable Cocoa Initiative, and why the efforts being made across the industry to secure the future of cocoa are so important.  The article quotes Alex Morgan, senior manager of sustainable agriculture for the Rainforest Alliance:, “Mars’ initial commitment five years ago certainly changed the dynamic in the industry…  Prior to that, it was

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MAP Quest: Gathering Success Stories on the Road in Ghana and Côte d’Ivoire

Blaine DeLuca, supply chain manager for Mars North America, recently contributed his video skills to a unique Mars Ambassador Program assignment that took him along hundreds of miles of dirt trails and into remote towns and villages in Africa’s Ghana and Côte d’Ivoire. His goal was to videotape compelling first-person testimonials that would help to expand awareness and support for the International Cocoa Initiative

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Cocoa Sustainability Discussed at the UN Global Compact’s Leaders Summit

A few weeks ago, Barry Parkin spoke at the UN Global Compact’s Leaders Summit in New York City.  The triennial summit brings together high‐level ministers from different countries, CEOs, and executives from civil society. This year, the theme was Architects of A Better World and it focused on engaging the business world with the agenda of the United Nations.

In addition to discussing cocoa

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Professor David Zilberman: On Life and Cocoa in the Ivory Coast

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David Zilberman, a professor of agriculture and resource economics at University of California Berkeley, recently visited Côte d’Ivoire and shared her perspective on his blog.  He has agreed to allow us to repost it here, but you can also find it at the Berkeley Blog:

This week I returned from my fourth trip to Africa, this time to the Ivory Coast (Cote d’Ivoire,

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Cacao’s Genetic Diversity

Martin Gilmour, Cocoa Sustainability Research Director of Mars Chocolate, co-authored an Executive Perspective at Thomson Reuters with Stephan Weise, Deputy Director General Research of Bioversity International about the importance of genetic diversity in cocoa as a part of cocoa sustainability.  The article discusses why the genetic diversity of cacao is essential part of farmer productivity:

90% of the global supply of cocoa comes from

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Candy & Snack Today looks at Cocoa Sustainability Initiatives

Andy Harner and trainee, Cote d'Ivoire Dec. 2011

In case you missed it, Candy & Snack Today’s July/August issue featured a long special report on cocoa sustainability initiatives across the sector.  Along with other industry efforts, Mars’ Sustainable Cocoa Initiative was mentioned quite prominently.  Quoted in the piece was Andrew Harner, Global Cocoa Vice President, who summed up the challenges by saying, “we know that demand for cocoa has gone up by

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