Author Archives: YueYue

Cocoa Academy: Indonesia’s Cocoa Doctor Robin

Robin is one of the first cocoa doctors to graduate from the Cocoa Academy. In 2010, when he brought back the grafting technique to Mayoa village, it was still a very new concept to most of the cocoa farmers. With a 95% guaranteed survival rate and the pioneer advantage of setting a relatively higher price (budwood at $0.3 USD each, grafting service at $

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Usman Siraje: Curiosity Leads to Prosperity

This post is co-authored by Akhmad Anshari

Usman Siraje is very different from other cocoa farmers we’ve met in Indonesia.

In 1970, Usman started his first business, a clothes workshop, which supported his family until 1984. After 14 years, as the business went bad, Usman closed the workshop and bought 3Ha land at Buntu Batu Village in Luwu District, and started his new career

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Interview with Smilja Lambert: Unstoppable Passion for Cocoa

Smilja Lambert is the Cocoa Sustainability Research Manager for the Asia Pacific region. She is responsible for the Mars cocoa sustainability research projects in this region, focusing mainly in Indonesia, Vietnam, Papua New Guinea and Philippines.

Smilja Lambert, Cocoa Sustainability Research Manager

I got a chance to travel with Smilja in early April, and she is probably the idea travel companion you could ever

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Cocoa Doctor Andi Asri: Helping Others Also Makes Me Succeed

Andi Asri is a cocoa doctor in Awo Village, south Sulawesi, Indonesia. The first time I met Andi was in Dec 2012 at the first “Best Cocoa Village Center Competition” in CDC Tarengge. Compared with other cocoa doctors, who were quite nervous talking to the audience, Andi’s interactive and relaxed way of presenting his CVC impressed all of us.

As we were preparing for

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Mars Chocolate Held Cocoa Agri-business Contest at Vocational Schools in Sulawesi

Cocoa has been the main income source for over half a million smallholders in Sulawesi, Indonesia. With the increasing need for cocoa worldwide, opportunities and challenges are facing the industry. Aimed at improving cocoa farmers’ lives as well as cultivating the next generation’s interests in cocoa, Mars Chocolate recently held a Cocoa Agri-business contest at vocational schools in Luwu, North Luwu and East Luwu,

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Woman Cocoa Farmer Empowered From Industry Collaboration

In the farmers’ eyes, a beautiful cocoa tree is the one with high yield. The lady in the picture who is happily harvesting her beautiful cocoa tree, her name is Astuty. With over 13-year experience of growing cacao, she carefully takes care of her cocoa farm of 2 hectors. But back to 3 years ago, those cocoa trees caused her sleepless nights.

3 years

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