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Mars hosts workshop to improve cocoa quality in Vietnam

Quality workshop June 2012 078

Over the last 11 years, a viable cocoa industry has begun to take shape in Vietnam and Mars was involved with this development since the beginning.  Last year, the nation exported about 3,000 tons of fermented cocoa.  We’ve been working closely with the Vietnam Cocoa  Development projects and cocoa farmers in Vietnam during these years to test and define the best cocoa fermentation and drying … Read more

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New Fertilizer Blend Arrives in the Famous Cocoa Belt of Soubre

Fertilizer

Cocoa producing regions throughout Côte d’Ivoire are battling declining yields and increased tree mortality, but affordable fertilizer production and distribution is one of the most effective tools to help reverse this trend.  And we’re excited to announce that the first shipment of a new fertilizer blend recently arrived in the famous cocoa belt of Soubre, a region where local farmers have been struggling to revitalize … Read more

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Mars’ Vision for Change Program Acknowledged by Ivorian Leaders to Address Worst Forms of Child Labor in Côte d’Ivoire

I last posted about a series of meetings in January involving representatives from the Governments of Ghana, Cote d’Ivoire, officials of the US Department of Labor, the congressional offices of Tom Harkin and Eliot Engel and the global cocoa industry – the group which makes up the Child Labor Cocoa Coordinating Group (CLCCG). These meetings sought to address the continuing concerns around the persistence of … Read more

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NJBiz sits down with Mars Global Chocolate President Grant Reid

Grant Reid talked with last week with NJBiz reporter Melinda Caliendo about Mars’s vision to purchase all our cocoa from sustainable sources by 2020. Mars Global Chocolate is headquartered in NJ, and it’s great news for the cocoa industry that the New Jersey business community is taking notice of our sustainability efforts.

Melinda’s piece, which you can access here, goes into some detail about … Read more

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Shared Value in Côte D’Ivoire: Creating a Vibrant Cocoa Sector

A few years ago, Mars was faced with the idea that we needed another Côte d’Ivoire to produce enough cocoa to meet the world’s growing chocolate demand by 2020. Given that cocoa was becoming a less attractive crop for farmers, and that Côte d’Ivoire was in a cycle of decline, we knew we needed a strategy for cocoa sustainability. As a company that’s always had … Read more

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Bloomberg BusinessWeek Looks at a Day in the Life of a Cocoa Sustainability Manager

As part of a series highlighting popular post-MBA jobs, I had the privilege to share some of the great work Mars Chocolate is doing with a piece focusing on a day in my life as Cocoa Sustainability Manager. The article in Bloomberg Businessweek is a great way for people to get a closer look at what goes into producing and nurturing sustainable cocoa practices. Being … Read more

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Mars to Help Bahia Continue Its Economic and Social Recovery

Agroflorestal

In the 1980s, Bahia, Brazil was one of the largest cocoa producers in the world, producing over 300,000 tons per year. However, in 1989, a fungal disease, called “Witches’  Broom”, ravaged the area and in 3 years total yearly production would be down by over 30%.

This fungus devastated Bahia—leaving 200,000 people unemployed, there was social unrest and a destroyed economy.  For the next 20 … Read more

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Fairtrade Certified Maltesers® Hit UK Stores

Maltesers

This week Mars Chocolate is finding yet another reason to celebrate during its 75th anniversary. Mars has officially introduced its MALTESERS® made with Fairtrade certified cocoa to the UK market, as part of its ongoing pledge to achieve 100% cocoa sustainability by 2020. MALTESERS® are the first Mars products with Fairtrade certification to hit the shelves.

Mars is proud of the partnership it has developed … Read more

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Minister Sangafowa Visits Mars-sponsored Cocoa Development Center in Soubré

audience

Côte d’Ivoire’s Minister of Agriculture, M. Mamadou Sangafowa, along with a delegation of nearly 200 government officials traveled to a Mars-sponsored Cocoa Development Center in Soubré last month for a four-day field visit. While he was there, Minister Sangafowa commended V4C’s efforts to help cocoa farmers create sustainable businesses.

Earning Minister Sangafowa’s support represents a tremendous achievement for V4C. It clears the way for us … Read more

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Mars Talks About Putting Farmers First at Chocovision 2012

Barry Parkin presents at Chocovision

I’ve just returned from Davos, Switzerland, where I presented at the Chocovision 2012 conference.  The conference brings together senior business leaders and key stakeholders in the cocoa and chocolate industry to discuss the future of the sector.  The theme for the event was “Balance the Challenge – From cocoa to chocolate – strategy, sustainability and success,” a topic about which we at Mars Chocolate have … Read more

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