Topics Archives: chocolate

For the Love of Chocolate

As our contingency of Dutch, Ivorian, and Americans waited to see the Ashanti King, drums pounded and bright colors flashed, and delegations passed by to pay their respects to the king.  We were on a mission to create a film called “For the  Love of Chocolate.” But not just a love of that creamy, sweet chocolate bar that we’re all familiar with in western

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Shared Value in Côte D’Ivoire: Creating a Vibrant Cocoa Sector

A few years ago, Mars was faced with the idea that we needed another Côte d’Ivoire to produce enough cocoa to meet the world’s growing chocolate demand by 2020. Given that cocoa was becoming a less attractive crop for farmers, and that Côte d’Ivoire was in a cycle of decline, we knew we needed a strategy for cocoa sustainability. As a company that’s always

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Mars Talks About Putting Farmers First at Chocovision 2012

Barry Parkin presents at Chocovision

I’ve just returned from Davos, Switzerland, where I presented at the Chocovision 2012 conference.  The conference brings together senior business leaders and key stakeholders in the cocoa and chocolate industry to discuss the future of the sector.  The theme for the event was “Balance the Challenge – From cocoa to chocolate – strategy, sustainability and success,” a topic about which we at Mars Chocolate

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More Cocoa to be Certified

The folks at The Hershey Company are taking a step in the right direction with their announcement today that they are expanding their cocoa programs.  The company announced that they will be working with The Rainforest Alliance, who is one of Mars Chocolate’s certifying partners as well.

Why is this news important?  Because it means that more farmers will benefit from certification, which will

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