Topics Archives: cocoa farmers

Monitoring & Evaluation: A New Frontier in Cocoa Sustainability

We want to make sure the work we are doing is having its intended outcomes of tripling farmer productivity in thriving cocoa communities so that we can do our part to contribute to a long-lasting, positive impact in cocoa communities; that is where monitoring and evaluation becomes an important part of the work we do.

It’s easy to talk about the long term impact

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Bloomberg BusinessWeek Looks at the Sector’s Cocoa Sustainability Initiatives

Happy Valentine’s Day!  And in anticipation of our annual celebration of love and chocolate, Bloomberg BusinessWeek looked at the role that cocoa sustainability is playing in the sector.  The article focuses on the challenges that cocoa farmers are facing in producing enough yields to make their farms profitable and how that is impacting the willingness of the next generation to remain a part of

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Positive Changes to the Fairtrade Standard for Cocoa for Small Producer Organizations

Grafted Tree - Kragui Demo Plot - for NACS Booth

Here at Mars, we are encouraged to see the new changes to the Fairtrade Standard for Cocoa for Small Producer Organizations. At its core, our partnership with Fairtrade International shares the principle of putting farmers first. With regard to cocoa, yield and quality improvement offer significant income-generating opportunities for farmers, while at the same time protecting their livelihoods in the long term.

For too

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Sustainable Cocoa Initiative in the Wall Street Journal and the Huffington Post

What kind of news brings together the Wall Street Journal and the Huffington Post?  Our announcement last week that the sector will need to invest in billions of dollars to make it sustainable was featured in both media outlets.  On Wednesday, the Wall Street Journal (available here at NASDAQ’s web site) ran a story on the efforts by both Mars Chocolate and The Hershey

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Fairtrade Certified Maltesers® Hit UK Stores

Maltesers

This week Mars Chocolate is finding yet another reason to celebrate during its 75th anniversary. Mars has officially introduced its MALTESERS® made with Fairtrade certified cocoa to the UK market, as part of its ongoing pledge to achieve 100% cocoa sustainability by 2020. MALTESERS® are the first Mars products with Fairtrade certification to hit the shelves.

Mars is proud of the partnership it has

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Minister Sangafowa Visits Mars-sponsored Cocoa Development Center in Soubré

audience

Côte d’Ivoire’s Minister of Agriculture, M. Mamadou Sangafowa, along with a delegation of nearly 200 government officials traveled to a Mars-sponsored Cocoa Development Center in Soubré last month for a four-day field visit. While he was there, Minister Sangafowa commended V4C’s efforts to help cocoa farmers create sustainable businesses.

Earning Minister Sangafowa’s support represents a tremendous achievement for V4C. It clears the way for

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Mars Talks About Putting Farmers First at Chocovision 2012

Barry Parkin presents at Chocovision

I’ve just returned from Davos, Switzerland, where I presented at the Chocovision 2012 conference.  The conference brings together senior business leaders and key stakeholders in the cocoa and chocolate industry to discuss the future of the sector.  The theme for the event was “Balance the Challenge – From cocoa to chocolate – strategy, sustainability and success,” a topic about which we at Mars Chocolate

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IDH and Mars Chocolate Inc Contract for Innovative Cocoa Productivity and Quality Program

IDH Program

IDH Sustainable Trade Initiative  is a trade body supported by the Dutch Government, designed to help promote sustainable trade and strengthen supply of different commodities in The Netherlands.

As the manager of the cocoa program at IDH I’m proud  of our ambitious initiative to transform the cocoa sector though mainstreaming sustainability. Our program aimed primarily on professionalizing farmers, so that they can increase productivity

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Cocoa Development Centers Take Off – ECOM becomes first supply chain partner to build CDC in Cote d’Ivoire

The effort to ensure that cocoa farmers can be more productive through training – to make sure they can learn about sophisticated farming practices and then utilize them on their own farms – is essential to Mars Chocolate’s sustainability efforts.  “Technology transfer” is a simple concept, but in practice, takes a lot of creative thinking and leadership from those in the industry who have

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A Challenge to Reach Millions of Cocoa Farmers

It is a thick, hot winter in Côte d’Ivoire, and the gritty Harmattan winds have settled a Saharan haze over Abidjan.  The exceptionally dry weather has started to harm the cocoa trees, and many are already predicting a smaller harvest later this year.

We have come from a week in Soubré, 5 hours drive or so (depending on the number of potholes you hit)

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