Topics Archives: Farmers First

Monitoring & Evaluation: A New Frontier in Cocoa Sustainability

We want to make sure the work we are doing is having its intended outcomes of tripling farmer productivity in thriving cocoa communities so that we can do our part to contribute to a long-lasting, positive impact in cocoa communities; that is where monitoring and evaluation becomes an important part of the work we do.

It’s easy to talk about the long term impact

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Mars Offers Recommendations at International Workshop on Cocoa Certification

Alastair CHild at ICCO 07-17-13

Everyone agrees that achieving sustainability is necessary for the long-term viability of the cocoa and chocolate sector. Successful sustainability initiatives – like organizations – are the ones that are able to improve and quickly respond to new challenges. The best way to improve is to listen to concerns and challenges from a wide variety of stakeholders and we were happy to see this in

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Mars Chocolate and Oxfam America Agree to Intentional Approach to Empower Women in Cocoa Growing Communities

Mars Chocolate strongly believes that empowering women is critical to making sure that cocoa is sustainable. In our Vision for Change program in Cote d’Ivoire, we’ve worked with women who are leaders in their communities to help develop plans that will improve their lives and the lives of their families and neighbors.

So we are pleased to announce an agreement we’ve reached with Oxfam

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Mars Video Vignette: A Day on the Farm in Soubré, Côte d’Ivoire

What does a day on the farm look like for Mars cocoa workers in Soubré, Côte d’Ivoire? In this video vignette, M. Diomandé Yacouba directly shares his experiences as a farmer in the Koda Village, giving us an inside look at his daily life after working on the plantation for 15 years. You will hear him describe his daily routine on the farm and

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Bloomberg BusinessWeek Looks at the Sector’s Cocoa Sustainability Initiatives

Happy Valentine’s Day!  And in anticipation of our annual celebration of love and chocolate, Bloomberg BusinessWeek looked at the role that cocoa sustainability is playing in the sector.  The article focuses on the challenges that cocoa farmers are facing in producing enough yields to make their farms profitable and how that is impacting the willingness of the next generation to remain a part of

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Making chocolate an affordable luxury; private/public partnerships in agroforestry benefiting cocoa farmers

Please see below a press release on the Vision for Change and our partnership with ICRAF and national partners, which was released earlier this week:

Abidjan – 20 November 2012 For over a hundred years, cocoa has been the black gold of Western Africa, despite a political trading past that has often darkened the pages of history. Now, a partnership between two unlikely organizations

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CAOBISCO Conference: Creating Uncommon Collaborations

Alastair Child speaks at CAOBISCO Panel

The annual CAOBISCO conference held in Brussels earlier this year was another opportunity for the industry and others to come together and share ideas and best practices for sustainability going forward.  I have the opportunity to share the Mars commitment to cocoa farmers, farming communities, and to industry collaboration, along with Kraft Foods, FairTrade, the International Labor Organization, the European Trade Commissioner, and many

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Champion Ghanaian Farmer visits M&M’S World London

 

When the London M&MS® World store hosted a champion Ghanaian cocoa farmer, both ends of the supply chain met for a successful connection.

Samuel Awuni stood in the middle of London’s M&M’S® World store—nearly 4,200 miles from the fields of his Ghana cocoa farm—in complete awe.  Surrounded by shoppers reveling in five stories of brightly colored candies and merchandise, Samuel had

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