Topics Archives: productivity

Cocoa transforming lives in Vietnam

A recent article in Viet Nam News about the emergence of cocoa as an important crop in Vietnam highlights how Mars’s efforts in that country, in conjunction with our partners at USAID, USDA, the World Cocoa Foundation, and ACDI/VOCA, are aiding a women cocoa farmer, Hbim Kbrong, and her family:

For Hbim Kbrong, a M’Nong woman in Yang Tao Commune’s Phok Village, her new

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Mars Video Vignette: Labor and Profit

In this video vignette, Kouamé Kouassi gives us an inside look at how labor is divided and wages managed on his farm at Petit Bouaké. On a cocoa farm, everything is done collaboratively; it has to be in order to maximize efficiency.

You’ll hear Kouamé discuss what it’s like to own a farm where three of his brothers also work and how he compensates

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Cocoa Doctor Andi Asri: Helping Others Also Makes Me Succeed

Cocoa Doctor Andi Asri 3 v.4

Andi Asri is a cocoa doctor in Awo Village, south Sulawesi, Indonesia. The first time I met Andi was in Dec 2012 at the first “Best Cocoa Village Center Competition” in CDC Tarengge. Compared with other cocoa doctors, who were quite nervous talking to the audience, Andi’s interactive and relaxed way of presenting his CVC impressed all of us.

As we were preparing for

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Indonesia: A chance for chocolate

Since 2011, Mars Chocolate has partnered with the International Fund for Agricultural Development (IFAD), a specialized agency of the United Nations, and the government of Indonesia to develop the Cocoa Development Center model in Sulawesi.  IFAD has recently developed a video on our efforts here, and they’ve released a special version just in time for Easter.

In the IFAD video, you’ll meet Ahmad Darise,

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Vision for Change’s Achievements in 2012

2012 was a banner year for the Sustainable Cocoa Initiative, and in particular for our Vision for Change projects in the Soubré region of Cote d’Ivoire.  We saw marked improvement in the four key areas of productivity, community development, monitoring and evaluation, and coalition building.  We thought we’d share with you just some of the important achievements we saw last year.

In the area

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New Videos – Vision for Change in Côte d’Ivoire

Watch our new video to meet some of the farmers working with our Vision for Change project in Côte d’Ivoire.

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Positive Changes to the Fairtrade Standard for Cocoa for Small Producer Organizations

Grafted Tree - Kragui Demo Plot - for NACS Booth

Here at Mars, we are encouraged to see the new changes to the Fairtrade Standard for Cocoa for Small Producer Organizations. At its core, our partnership with Fairtrade International shares the principle of putting farmers first. With regard to cocoa, yield and quality improvement offer significant income-generating opportunities for farmers, while at the same time protecting their livelihoods in the long term.

For too

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Mars Meets our 2011 Certification Goal

Certification graphic 2 - tons airbus

As you may have seen, we announced today that Mars Chocolate met its 2011 benchmark of purchasing 10 percent certified sustainable cocoa – or approximately  30,000 tons – as part of its total supply.  In two short years, we have made dramatic progress towards reaching our ultimate goal of purchasing 100% of our cocoa from certified sustainable sources by 2020.

Mars Chocolate has set

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Cocoa Productivity and Quality Improvement

With cocoa demand up, yields down and a shortage of new land to farm, cocoa research is critical to improving African, Asian and S. American cocoa farmer livelihoods through higher-quality and more productive crops.

My team and I recently participated in and helped fund a significant global research initiative that spanned multiple continents. The effort involved a dozen participating countries, industry leaders like us,

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