Topics Archives: Vision for Change

A Visit to Petit Bondokou

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We recently returned from a visit to the village of Petit Bondokou in Côte d’Ivoire, where the program is already reaching that community.  Below are a few pictures from that trip, where we visited a school and met with Joel Yao, an operator of one of the newly-opened Cocoa Village Centers (CVCs) that are so critical to our efforts there.  You’ll be hearing more

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Virginia Business Magazine Profiles the Sustainable Cocoa Initiative

This month, Virginia Business Magazine took an in-depth look at the Sustainable Cocoa Initiative, and why the efforts being made across the industry to secure the future of cocoa are so important.  The article quotes Alex Morgan, senior manager of sustainable agriculture for the Rainforest Alliance:, “Mars’ initial commitment five years ago certainly changed the dynamic in the industry…  Prior to that, it was

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Improving Community Development Practices

Capitalization workshop - Soubré

As part of its Vision for Change program, Mars has been supporting Community-driven development activities in the Soubré region of western Côte d’Ivoire since 2011.  For some communities involved since the beginning, it is time to take stock of the activity.

Since the beginning of 2014, members of the ICRAF (International Center for Research on Agroforestry) implementation team have been conducting “capitalization” meetings with

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MAP Quest: Gathering Success Stories on the Road in Ghana and Côte d’Ivoire

Blaine DeLuca, supply chain manager for Mars North America, recently contributed his video skills to a unique Mars Ambassador Program assignment that took him along hundreds of miles of dirt trails and into remote towns and villages in Africa’s Ghana and Côte d’Ivoire. His goal was to videotape compelling first-person testimonials that would help to expand awareness and support for the International Cocoa Initiative

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Mars Ambassador Program Visits Vision for Change in Côte d’Ivoire

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Every year, Mars offers to several volunteer associates the possibility to take part in the Mars Ambassador Program. This consists of assignments in various areas worldwide that focus on societal and environmental challenges that are linked to Mars business.

As part of this program, I had the opportunity to travel in September 2013 to Côte d’Ivoire, to work on an important aspect of Vision

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Video Vignette: Healthcare and Traditional Medicine

For cocoa farmers who spend long hours laboring at their farms, dealing with injuries is a part of the job. In this video vignette, Bamba Gohou Aissata and Ouattara Mariam discuss how farmers in the Village of Kragui cope with the healthcare challenges posed by living in a small farming community without many healthcare options or easy access to major hospitals.

Since road

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Mars Video Vignette: Labor and Profit

In this video vignette, Kouamé Kouassi gives us an inside look at how labor is divided and wages managed on his farm at Petit Bouaké. On a cocoa farm, everything is done collaboratively; it has to be in order to maximize efficiency.

You’ll hear Kouamé discuss what it’s like to own a farm where three of his brothers also work and how he compensates

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Sourcemap and Mars Chocolate: Connecting Cocoa Communities

School children in Kragui

At Sourcemap, we make software that connects people across supply chains. That’s why we partnered with Mars Chocolate on Vision for Change (V4C), a sweeping initiative to improve cocoa productivity and farmer livelihoods in Côte d’Ivoire.  V4C is one element of the company’s Sustainable Cocoa Initiative, which is helping to secure the future of cocoa production by prioritizing the needs of farmers.

V4C

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Mars Chocolate and the International Labor Organization agree to Support the Child Monitoring Labor System of Côte d’Ivoire

In a first for Mars Chocolate, the company has entered into a public/private agreement with the International Labour Organization to introduce a Child Labor Monitoring System (CLMS) in select communities in the Soubré region of Côte d’Ivoire.  While Mars previously has supported the work of ILO and its division that specifically works on child labor, International Program on the Elimination of Child Labor (IPEC)

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Vision For Change Tackles Cocoa Bean Quality

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The Mars/ICRAF Vision For Change project aims to achieve several important goals when it comes to sustainable cocoa.  We are working to not only revitalize cocoa farms around Soubré and across Côte d’Ivoire to enable higher yields, but we’re also working to improve the quality of cocoa being produced.

It’s not enough to simply produce more cocoa – it has to be of a

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