Topics Archives: Vision for Change

Making chocolate an affordable luxury; private/public partnerships in agroforestry benefiting cocoa farmers

Please see below a press release on the Vision for Change and our partnership with ICRAF and national partners, which was released earlier this week:

Abidjan – 20 November 2012 For over a hundred years, cocoa has been the black gold of Western Africa, despite a political trading past that has often darkened the pages of history. Now, a partnership between two unlikely organizations

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Securing chocolate, securing livelihoods

We have a special guest blog post by Ermias Betemariam, Land Health Scientist from the World Agroforesty Centre (ICRAF), who recently returned from Cote d’Ivoire.

I recently returned from a work trip to Côte d’Ivoire, the world’s largest cocoa producer. Part of my time there was spent visiting with smallholder cocoa farmers involved in the Vision for Change: Sustainable Cocoa Communities project.

The project—a

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Mars Global Chocolate and Le Conseil du Café et Cacao Sign MoU on Cocoa Sustainability Initiative

Mars Chocolate and Le Conseil du Café et Cacao recently signed a Letter of Agreement (LOI) in Cote d’Ivoire that will directly benefit many communities that depend on cocoa for their livelihoods, through co-investment from Mars and Conseil Café Cacao in education, health, water, and protective environments for children, and through the development of a partnership platform approach that will, we hope, be attractive

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Projet Vision for Change (V4C) : Pour Une Cacaoculture Durable en Cote d’Ivoire

For our French readers, we offer these observations on the Vision for Change project in Cote d’Ivoire

Un technicien d’ICRAF dans un champ de démonstration du greffage de matériels améliorés sur vieux plants de cacao.

C’est un ambitieux programme de revitalisation du verger cacaoyer en Côte d’Ivoire que le projet Vision for Change (V4C) lancé par l’industriel chocolatier MARS mis en œuvre par

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New Videos – Vision for Change in Côte d’Ivoire

Watch our new video to meet some of the farmers working with our Vision for Change project in Côte d’Ivoire.

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Creating a sustainable cocoa industry for farmers will require billions in investments

Today, Mars Inc. released its 2nd annual Principles in Action summary, which details the company’s approach to business and Mar’s commitment to put its Five Principles into action.  As part of the summary, we are highlighting our Sustainable Cocoa Initiative.

As readers of this blog know, creating a sustainable cocoa sector that can meet the chocolate industry’s long-term demand for cocoa, the

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Mars’ Vision for Change Program Acknowledged by Ivorian Leaders to Address Worst Forms of Child Labor in Côte d’Ivoire

I last posted about a series of meetings in January involving representatives from the Governments of Ghana, Cote d’Ivoire, officials of the US Department of Labor, the congressional offices of Tom Harkin and Eliot Engel and the global cocoa industry – the group which makes up the Child Labor Cocoa Coordinating Group (CLCCG). These meetings sought to address the continuing concerns around the persistence

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Mars Talks About Putting Farmers First at Chocovision 2012

I’ve just returned from Davos, Switzerland, where I presented at the Chocovision 2012 conference.  The conference brings together senior business leaders and key stakeholders in the cocoa and chocolate industry to discuss the future of the sector.  The theme for the event was “Balance the Challenge – From cocoa to chocolate – strategy, sustainability and success,” a topic about which we at Mars Chocolate

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Cocoa advances in Cote d’Ivoire

Having just returned from a trip to Cote d’Ivoire to check in on our sustainability efforts there, I’m struck by the difference from my last visit. I was last in Cote d’Ivoire in 2010 when we signed the Memorandum of Understanding (click MoU to read the memorandum and here to watch the ceremony), just before a period of great political uncertainty.  Cote d’Ivoire is

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U.S. Senator Tom Harkin Visits Ghana

One of the more intractable issues facing Mars and the entire cocoa industry is children on cocoa farms performing dangerous tasks or working instead of attending school. This is a high-profile issue that concerns social advocates and governments as well as customers and consumers. We share these concerns, and we don’t believe that the worst forms of child labor have any place in the

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