The iconic chocolate brand partners with Fairtrade to boost cocoa sustainability and further support farmers
- Mars Chocolate UK and Fairtrade Foundation extend partnership to source Fairtrade certified cocoa for MARS® Bars in UK and Ireland
- Mars is the first UK company to commit to Fairtrade’s new Cocoa Sourcing Programme, building on Mars’ ongoing commitment to certify its entire cocoa supply as being produced in a
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As a company, one of the Five Principles by which Mars Chocolate operates is Mutuality – the belief that a mutual benefit is a shared benefit; a shared benefit will endure. Within our cocoa sustainability efforts, we have also operated under the guiding principle of putting farmers first. In the past few years, it has become clear through our work in the Vision for Change … Read more
Last week, the Vision for Change project was honored to welcome Madame Massandje Toure-Litse, Director General of the Cocoa & Coffee Council (Conseil Café Cacao) of Côte d’Ivoire, for a visit to two participating communities. The visit was a great success as Mme Toure-Litse recognized both the vision and the success of the program.
Madame Toure-Litse is an important partner and supporter of the Mars … Read more
The Mars Vietnam Sustainability Team has seen much growth with its efforts in Vietnam this year. Through skill-sharing events and a new focus on cocoa expansion, the Sustainability Team is creating a culture of knowledge and dialogue surrounding cocoa sustainability in that country. Here is an update on our accomplishments in cocoa development and farmer education and empowerment.
The CDCs in Vietnam have been successful … Read more
Nobel Peace Prize winner Kailash Satyarthi visits a CDC in February 2013
The Vision for Change (V4C) team joins the rest of the world in congratulating Mr. Kailash Satyarthi, who was recently declared a co-winner of the 2014 Nobel Peace Prize, for this great lifetime achievement.
It was with great and pleasant surprise we heard that the pro-children’s education activist was announced the 2014 … Read more
Mars Chocolate announced today that it is donating $100,000 as part of an industry-wide effort to help fight the Ebola outbreak in West Africa. The World Cocoa Foundation (WCF) is organizing an effort among cocoa and chocolate companies who are interested in providing medical and humanitarian aid to those countries impacted by the Ebola virus outbreak.
“As an industry, we care very deeply about the … Read more
Last week, Mars issued our Principles in Action report for 2013. For generations, our company and our Associates have been guided by our Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom. We’re proud that we have been able to use those principles to promote sustainability and to put farmers first.
If you haven’t yet done so, take a few minutes to read the updates … Read more
Last December, Mars Chocolate released an expert third party assessment of gender and women’s empowerment within the western region of Côte d’Ivoire where we are pursuing a large cocoa development program. As we noted then, we developed a gender outreach plan and are beginning implementation of the recommendations this year. We look forward to reporting on our progress.
Mars Action Plan to Address Gender Issues … Read more
In 2012, Barry Parkin, Mars Inc.’s Chief Sustainability Officer and Chairman of the World Cocoa Foundation, spoke at the Chocovision conference about the need for a sector-wide engagement on sustainability. He will be returning to Chocovision this year, and he offered his reflections of the past two years at their blog:
See senior Mars associates discuss why we are supporting the CocoaAction strategy in this new video:
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