This week Mars Chocolate is finding yet another reason to celebrate during its 75th anniversary. Mars has officially introduced its MALTESERS® made with Fairtrade certified cocoa to the UK market, as part of its ongoing pledge to achieve 100% cocoa sustainability by 2020. MALTESERS® are the first Mars products with Fairtrade certification to hit the shelves.
Mars is proud of the partnership it has developed with Fairtrade and is excited to work towards making positive progress in their efforts towards 100% cocoa sustainability. Fairtrade is an organization that has a great impact on the ground in West Africa and partnering with them puts Mars one step closer to achieving their goal. Fairtrade MALTESERS® will contribute more than one million U.S. dollars in annual Fairtrade Premium funds for cocoa farmers to invest in their farms, business organizations, and communities.
This month, Mars announced it has met its goal of purchasing 10 percent of its total cocoa supply as certified sustainable, and this year it will exceed its original target of 20 percent, making it the largest user of certified cocoa in the world. This year alone and based on current buying arrangements, Mars will be purchasing almost 90,000 metric tons of certified cocoa.