The World Cocoa Foundation (WCF) has named Chief Sustainability Officer Barry Parkin as its new Board of Directors chairman. The international membership organization represents more than 100 member companies across the cocoa value chain, all committed to creating a sustainable cocoa economy by putting farmers first. The group promotes agricultural and environmental stewardship and strengthening development in cocoa-growing communities.
“We are grateful to Barry Parkin for taking on this important position at WCF,” said Bill Guyton, president of WCF. “Barry brings great drive and a real passion for cocoa sustainability to the WCF chairmanship. Under his leadership we are guaranteed to continue to advance our mission of creating a sustainable cocoa supply chain.”
As Chief Sustainability Officer, Parkin is responsible for developing Mars’ sustainability programs across the value chain from farmers through to consumers who enjoy our iconic brands. He works with each business unit’s sourcing teams to develop Mars’ corporate sourcing strategies across all raw materials and with the operational teams to build programs to make Mars’ operations Sustainable in a Generation.
Collaborative Strength Benefits Farmers & Future of Cocoa
Parkin looks forward to his new role and the opportunity to harness the collective influence and resources of the WCF membership to improve the lives of millions of farmers and the sustainability of cocoa.
“Mars has long recognized that working collaboratively with others in the cocoa sector to help change the future of cocoa farmers is essential to ensure the future of cocoa while also increasing incomes and securing livelihoods for tomorrow’s cocoa farmers,” says Parkin.
Mars’ Vision for Change program, launched in 2010, is an example of a partnership program with the Government of Côte d’Ivoire and other expert partners that addresses the unique challenges of cocoa sustainability. The program aims to scale up positive impacts for farmers and achieve higher yields without compromising limited natural resources.
Mars has committed to reach 150,000 of Côte d’Ivoire’s 750,000 farmers and triple their yields to up to 1.5 tonnes per hectare by 2020. The company is also working towards sourcing 100% certified sustainable cocoa by 2020.